A powerful tool to dive deeper into your customer’s everyday values. Just 3 easy steps.
The Value Map allows your customer to “unpack” the story of their everyday life as they eat, play, work and entertain. Better yet, it "marries" those things together to include interactions with friends, family and acquaintances.
Now that you have a “Word Picture” of what value means to your customer ... you have a reference point for your customers to compare and rate how wel their definition of value matches what you are offering. The Value Map will calculate your customer’s Perceived Value Score and make it available for your next step ... Discuss and Decide.
Together you and your customer can compare and discuss their decision in terms of the Price and Customer Perceived Value Score and Priorities. With the Value Map process, you are now participating on a much deeper level and have earned the right to advise your customer regarding the “Most Perfect” decision they can make.
To Trusted Associate ... To Trusted Advisor